Chase something worth winning
unreasonable SUCCESS is roadmapped by Performance strategy.
Let's find a world-class route together.
Performance Roadmapping
Your time, attention, development and recovery are all resources that come with a cost. Performance Roadmapping is how we identify tradeoffs and budget the spend.
Performance Roadmapping is the central PL8 Methods framework for ensuring ambitious performance goals are supported with a practical, equitable strategy that negotiates the constraints-led nature of everyday life.
We map the flow from a defined and fixed acheivement: whether that's a competition, a return to performance after injury, or maintaining power in a new weight class.
From here, we map the requirements and constraints we'll meet on the way, and the retrospectives we'll encounter after it's done.
We test, learn, and iterate along the way with your north star goal always in sight.
While reaching the goal might be an experience within an ending, your Performance Roadmap evolves and challenges you on what's next.
If you're going to take this seriously, let's map and invest your time accordingly.
Core Components
Core PL8 Methodologies
About us
Meet the Founder
Hey, I'm SJ. It's great to see you here.
I'm a card-carrying Chemistry, Engineering, and Cellular Medicine PhD who has published extensively in the field fo bioenergetics and biomedical diagnostic technology, alongside earning national and international medals from competing in the sports I love.
As a competitor, coach, and educator, I understand the pressures of balancing ambition, performance, identity, family, and long-term health. I’m especially passionate about supporting athletes at transition points, whether that’s pushing into higher-level competition during challenging life stages or pursuing elite level goals while figuring out how to make the switch to full time training. My approach combines science, curiosity, empathy, and real-world performance experience to support my clients make confident, informed decisions about their development.
FAQ
Who do you typically support?
I mainly work with ambitious hobbyist, serious amateur, and developing professional athletes who want to see significant progress and performance development in both training and competition. My clients are typically competing in high-intensity, ultra-endurance or weight-class dependent disciplines sports such as Brazilian Jiu Jitsu, MMA, Hyrox, Ultrarunning, ice hockey, and wrestling.
What does nutrition coaching look like?
Our coaching starts with a detailed assessment of your current habits, daily routine, training demands, body composition, performance targets, and competitve schedule. This helps me understand how your personal strategy could be broken into phases to align with short, medium and longer term goals. From there, I design a structured nutrition strategy that supports energy availability, recovery, and where required, weight management.
As part of your coaching package, you’ll receive clear, practical guidance on how to systematise your fuelling habits so that you'll actually want to follow through on the work. Depending on how closely we work together, this might look like meal and macro planning, support with fuel timing for training, hydration protocols, and specific planning for complex competition days.
How will I know I'm making progress?
How you choose to measure progress will be heavily dependent on what goals you set for youself. Metrics we collect over time could include data on body composition, training complience, markers of recovery, and habit consistency. We can also use personal diagnostics to track biomarkers of health from blood monitoring and body measurements, or performance metrics for key movements, mobility and force generation.
While incredibly helpful, athletes should not only focus on objective measures of progress. Subjective & emotional dimenstions such as mood, training intensity and motivation, confidence, clarity, and fatigue are all critical components of undertanding progress on your personal journey. Together we'll create your dashboard of data that gives the insight you need.
Do you offer in-person support for my fight camp and competition day?
In short, yes, I offer both remote and in-person support depending on your needs and location. For athletes in North East England, in-person support is easily integrated into your regular coaching or fight camp, including check-ins, diagnostics and assessments, and hands-on nutirition and recovery guidance. For athletes based further afield, remote support remains highly effective and includes detailed planning for both fight camp and competition day, with clear protocols you can follow independently.
Competition day concierge support is also available as a premium service for domestic and international events. This is especially useful for athletes unfamiliar with local services or ingredients who don't want to spend the brain power on negotiating supermarkets abroad. Event concierge involves personal food procurement and meal preparation, managing your nutrition and hydration strategy in real time to ensure all fuelling is timed, prepared, and adjusted as needed so you focus solely on your performance.
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Performance Systems for Ambitious Athletes
United Kingdom
